One in three consumers in the Philippines are now accessing the internet. This report from Nielsen Philippines is a pre-release of data from Nielsen's inaugural Southeast Asia Digital Consumer Report which will be available this September 30, 2011.
According to the report released today by global insights and measurement company, Nielsen, an increased number of younger Filipinos are accessing the Internet compared to the older generations.
Among the findings in the report are:
Social media continues to grow as an avenue for Filipinos to share and socialize. With the Philippines being named as the Social Networking Capital of the World, one can hardly doubt that technology and social media has continued to evolve and shape us as a nation. Indeed, times have changed.
You may also want to check out the infographic about the State of the Internet in 2015.
According to the report released today by global insights and measurement company, Nielsen, an increased number of younger Filipinos are accessing the Internet compared to the older generations.
Among the findings in the report are:
* 33% of Filipinos access the Internet, five percentage points below the Southeast Asian regional average of 38% (see Chart 1).
* Internet penetration amongst consumers aged 15 to 19 was close to two-thirds (65%) and nearly half of those in their 20‟s were online (48%).
* There is still much room for growth for those aged 30+ – less than one quarter of consumers aged in their 30s (24%) access the Internet, 13% of consumers in their 40s, and just 4% of consumers aged 50+.
* 52% of Filipinos have a computer with high speed Internet connection at home.
* Home is the most common Internet access point for those aged 30 years and above close to nine in ten Internet users aged 50 years and above (86%) cite "home" as their main point of access.
* 74% of 15-19 years identify Internet cafés as their main point of Internet access.
* Already close to one quarter of Filipinos Internet users (24%) access the Internet on a daily basis via a mobile phone and 56% intend to access the Internet via a mobile phone in the next 12 months.
* Over two thirds of Filipino digital consumers (67%) have visited social networking sites, compared to 40% who use email.
* The Philippines ranked second highest for the number of people who have ever "liked" or followed a brand, company or celebrity on a social networking site (75%).
* 61% of Filipino Internet users said they trusted consumer opinions posted online, higher than any other market in Southeast Asia and seven points above the regional average.
* Online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second only to recommendations from family and friends (see Chart 2).
* Close to two thirds of digital Filipinos (64%) use social media as a resource in purchase decision making.
"The rise of social media platforms has facilitated more ways for word of mouth communication to take place and this presents both opportunities and challenges for companies,” notes Jay Bautista, Managing Director of Nielsen's media business in the Philippines.
“Filipinos are increasingly looking to their fellow Internet users for opinions and information about products, services and brands, and engagement with online word of mouth communication is going to increase in coming years as social media plays an increasingly important role in consumer decision making.”
Social media continues to grow as an avenue for Filipinos to share and socialize. With the Philippines being named as the Social Networking Capital of the World, one can hardly doubt that technology and social media has continued to evolve and shape us as a nation. Indeed, times have changed.
You may also want to check out the infographic about the State of the Internet in 2015.
Interesting! To think that we have slow internet connection compared to other countries...
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