Certainly, when you talk about coffee shops, you can really name a lot nowadays. It has been evident that more people, especially Cebuanos are enjoying coffee in coffee shops. We got the chance to be invited by Coffee Dream which calls itself a homegrown specialty coffee shop.
It was my second time to be at Coffee Dream. My first was during a contract signing agreement for a certain company which was held in Coffee Dream’s Parkmall Branch. In their Benedicto College Branch which was previously the location of another coffee company, Coffee Dream was able to create a unique ambience of a coffee shop which sets apart from the coffee shops we know.
Together with fellow blogger Bjorn Bernales, we were the early birds for the Bloggers’ Coffeeklatsch. I first observed the different ambience of Coffee Dream and the casual courtesy of its employees. It feels like entering a very welcome place to have a coffee.
During the Coffee Dream Bloggers’ Coffeeklatsch at their Benedicto College Branch, bloggers were able to taste their different servings, not only of coffee but also of meals. Mine was a Fro-reo, a coffee-based chilled blend which I paired with their chocolate cake and the meat lasagna.
Coffee Dream President and Founder Glenn Anthony Soco (which my friend and DYAB broadcaster Jun Tariman called as the Pending Vice Governor) then shared about the roots of the coffee company and its rebranding efforts costing Php 10M that started since 2009.
Soco told us that their products are locally made unlike other coffee companies. They will be featuring coffee treat for the month to their customers together with their tasty meals. He also noted that some parts in Cebu Province are already growing coffee which the company is also tapping. Not only they’re giving the best of local coffee taste but also the great help they’re doing to our local coffee growers.
Soco tapped the Cham Lopez, a student of Industrial Design from the University of the Philippine – Cebu for the company’s rebranding, from the design of the new logo to the new interior design of their outlets. Lopez is now working part-time as Coffee Dream’s creative director. She explained that the comfortable ambiance and use of pastel colors in their coffee shops have received a good response from their customers.
The company’s new logo was from a coffee mug but in a top view perspective. When I was looking it before they explained the new logo, never in my mind did it crossed that it was a top view perspective of a mug.
Coffee Dream also offers its customers free wireless fidelity (wifi) connection and encourages them to stay longer on their coffee shop. It’s definitely a perfect place for people to relax, take a cup of coffee, talk with your friends, surf the internet, discuss business deals or have a simple family get-together.
Soco brushed off concerns on why invest on a branch where only a few cars would be able to pass by. He is confident that Coffee Dream will be able to get the untapped market of coffee drinkers. He also noted that some of them would also go to coffee shops which are outside of the mall.
He also expressed his belief that the event would create more awareness of their coffee offerings given the significance of bloggers and the power of social media.
Coffee Dream has around 24 branches nationwide and most of them are here in Cebu. They opened their first franchised store in Cagayan De Oro City. If you want to taste their coffee servings, here’s a list of their Cebu branches:
• Ayala Center
• Kia – Gorordo
• SM City Cebu
o 2nd Level (near VECO)
o 2nd Level (near Gillamac’s)
o Traveller’s Lounge
• Parkmall
• CICC (Expresso)
• 138 Mall (Express)
• Cebu Doctors Hospital
• Mactan-Cebu International Airport
• Benedicto College
• Escario (soon to open)
As stated, they will be also opening a new branch in the Escario Building located along N. Escario Street, Cebu City which would be their biggest outlet.
If you're wondering how much does it cost to have the Coffee Dream experience, below is their menu:
It was my second time to be at Coffee Dream. My first was during a contract signing agreement for a certain company which was held in Coffee Dream’s Parkmall Branch. In their Benedicto College Branch which was previously the location of another coffee company, Coffee Dream was able to create a unique ambience of a coffee shop which sets apart from the coffee shops we know.
Together with fellow blogger Bjorn Bernales, we were the early birds for the Bloggers’ Coffeeklatsch. I first observed the different ambience of Coffee Dream and the casual courtesy of its employees. It feels like entering a very welcome place to have a coffee.
During the Coffee Dream Bloggers’ Coffeeklatsch at their Benedicto College Branch, bloggers were able to taste their different servings, not only of coffee but also of meals. Mine was a Fro-reo, a coffee-based chilled blend which I paired with their chocolate cake and the meat lasagna.
 |
| Coffee Dream President and Founder Glenn Anthony Soco together with the coffee shop designers. Photo courtesy of www.empressofdrac.com |
Coffee Dream President and Founder Glenn Anthony Soco (which my friend and DYAB broadcaster Jun Tariman called as the Pending Vice Governor) then shared about the roots of the coffee company and its rebranding efforts costing Php 10M that started since 2009.
Soco told us that their products are locally made unlike other coffee companies. They will be featuring coffee treat for the month to their customers together with their tasty meals. He also noted that some parts in Cebu Province are already growing coffee which the company is also tapping. Not only they’re giving the best of local coffee taste but also the great help they’re doing to our local coffee growers.
Soco tapped the Cham Lopez, a student of Industrial Design from the University of the Philippine – Cebu for the company’s rebranding, from the design of the new logo to the new interior design of their outlets. Lopez is now working part-time as Coffee Dream’s creative director. She explained that the comfortable ambiance and use of pastel colors in their coffee shops have received a good response from their customers.
 |
| Together with fellow bloggers Jun Rey Pajares, Agnes Jimenez and Bjornson Bernales. www.empressofdrac.com |
The company’s new logo was from a coffee mug but in a top view perspective. When I was looking it before they explained the new logo, never in my mind did it crossed that it was a top view perspective of a mug.
Coffee Dream also offers its customers free wireless fidelity (wifi) connection and encourages them to stay longer on their coffee shop. It’s definitely a perfect place for people to relax, take a cup of coffee, talk with your friends, surf the internet, discuss business deals or have a simple family get-together.
Soco brushed off concerns on why invest on a branch where only a few cars would be able to pass by. He is confident that Coffee Dream will be able to get the untapped market of coffee drinkers. He also noted that some of them would also go to coffee shops which are outside of the mall.
He also expressed his belief that the event would create more awareness of their coffee offerings given the significance of bloggers and the power of social media.
Coffee Dream has around 24 branches nationwide and most of them are here in Cebu. They opened their first franchised store in Cagayan De Oro City. If you want to taste their coffee servings, here’s a list of their Cebu branches:
• Ayala Center
• Kia – Gorordo
• SM City Cebu
o 2nd Level (near VECO)
o 2nd Level (near Gillamac’s)
o Traveller’s Lounge
• Parkmall
• CICC (Expresso)
• 138 Mall (Express)
• Cebu Doctors Hospital
• Mactan-Cebu International Airport
• Benedicto College
• Escario (soon to open)
As stated, they will be also opening a new branch in the Escario Building located along N. Escario Street, Cebu City which would be their biggest outlet.
If you're wondering how much does it cost to have the Coffee Dream experience, below is their menu:
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